Snacks El Valle: The Perfect Blend of Tradition and Innovation Posted on April 28, 2025 by Fidbac Snacks El Valle stands as a true symbol of tradition and innovation. For over 25 years, we have been crafting our products (potato chips and snacks) using the most advanced technology, making our production processes increasingly efficient while guaranteeing not only the highest quality products but also full compliance with optimal food safety standards. At Snacks El Valle, we blend tradition and innovation to achieve a unique result: potato chips with an authentic flavor and an unmistakable crunchy texture. Our secret lies in the kettle-cooking process, a traditional technique we proudly preserve to maintain the natural essence of the potato. But we go even further: thanks to state-of-the-art technology, we have optimized our processes to enhance efficiency, allowing us to scale production without compromising the quality and traditional flavors that define us. Our R&D&I department works continuously to create new products and flavors, always with the goal of surprising and delighting our customers. This ongoing dedication has enabled us to develop a wide product range, from classic potato chips to bold new combinations and gourmet flavors, adapting to the tastes of an increasingly demanding and diverse consumer base. Innovation is part of our DNA, driving us to evolve without losing the essence that defines who we are. Our achievement of the IFS (International Food Standard) certification and the recognition as an Innovative SME are clear demonstrations of our firm commitment to innovation and continuous improvement, always striving to meet and exceed our customers’ expectations regarding our products. At Snacks El Valle, we understand innovation as a key tool for improvement across all areas of our activity. We do not only innovate in products but also apply continuous improvements to all our processes and departments—from production and quality control to logistics and commercial management. This comprehensive vision of innovation allows us to become more efficient and competitive every day, optimizing resources, improving response times, and ensuring a service of the highest quality, all while maintaining the warmth and personalized attention that characterize us. At Snacks El Valle, innovation is our finest ingredient for offering unique, character-filled products, while faithfully preserving the traditions of our origins. None of this would be possible without the tireless work of our team, fully trained and committed to continuous improvement, ensuring that we always live up to the expectations of our customers.